Our space for ideas. Content about SEO, content marketing, analytics and other key areas of the digital world.
SEO vs GEO en 2026: cómo decidir dónde poner la plata según tu tipo de negocio, sin caer en el 'hacé las dos'. Guía de decisión con criterios …
ChatGPT lanzó su Ads Manager y un nuevo formato: agentes de IA por marca. Qué cambia para el orgánico y si todavía se puede aparecer sin pagar.
AI Overviews ya tiene reporte propio en Search Console, pero después de 8 semanas de data las métricas engañan. Qué mirar y qué ignorar en 2026.
Search Console ya reporta cuánto rinde en Google tu contenido de TikTok, YouTube e Instagram. Cómo activarlo y qué mirar para decidir dónde invertir.
AI Overviews: por qué perdés clics en Google aunque estés #1, cuánto CTR te comen (hasta ~58%) y cómo lograr que la IA te cite para recuperar tráfico.
SEO para IA: por qué ChatGPT y Perplexity citan a tu competencia y no a vos —aunque tu contenido sea mejor— y cómo ordenar el tuyo para que …
Over the past year, artificial intelligence has taken center stage in search engines. When all content sounds the same, attention shifts toward those who dare to show an …
2025 made it clear that SEO is undergoing a profound transformation: AI Overviews reshaped the SERPs, core updates caused unprecedented volatility and experience metrics became decisive. We review …
Every day, millions of people no longer search on Google… they chat with an AI. And many of those conversations end in real clicks to websites that know …
MSK Latam is an educational platform with hundreds of medical training courses across Latin America. It had excellent content… but less than 30% of its site was indexed. …
Leaf Latam is a sustainability consultancy focused on construction and architecture projects, advising on and designing buildings that pursue certifications such as LEED, EDGE and WELL. In one …
A case study on how Seotronix used SEO and WPO to cut Language On Schools' load time and site weight, lifting PageSpeed scores and driving stronger organic visibility …
SBS is a bookstore and publisher with 27 years of experience in the Peruvian market and a presence in Brazil, Argentina and Bolivia. In 9 months of campaign …
In the digital era, where online presence is vital for the success of any company, Search Engine Optimization (SEO) has become an indispensable tool to improve the visibility …
Achieving $1 million in monthly sales is a significant milestone for any e-commerce business. This guide is designed to help small to medium-sized e-commerce businesses navigate the complex …
For businesses operating on platforms like Shopify or in other ecommerce platforms, to increase your revenue you’ll have to do more than just technical tweaks. It’s about understanding …
Google Bard is a new artificial intelligence chatbot that has the potential to revolutionize SEO. Bard is trained on a massive data set of text and code, including …
Do you want to make the leap to international markets with your business? If so, then you need to implement an international SEO strategy. In this type of …
If you have an online store, you should already know that SEO for ecommerce is one of the most effective strategies to position yourself and attract potential customers …
Did you know that 75% of search engine users never go past the first page of Google results? SEO is the key that helps real estate businesses stand …
Are you about to migrate from web design? Don’t lose your positioning! Today it is very common to change web design and lose traffic and positions by not …
Billabong is a company with a presence in more than 25 countries. We started working with Billabong Argentina at the beginning of 2022 and after a little more …
In this new era of digital marketing, online business has become very popular and fundamental to economies. Companies that keep up with the times invest in engaging content …
If you have a company that sells a product or service, it is important that it occupies the first places in Google in order to be competitive. For …
From the user’s point of view, voice searches are the way to interact with different electronic devices, through human language. It uses speech recognition technology to process information …
SEO copywriting involves merging technical, literary and informative elements to satisfy a heterogeneous “audience”: Google’s algorithm, our potential clients and niche peers, but why is it important to …
What are you waiting for to revolutionize your digital strategy? Do like Rentacar! Rentacar is an undisputed leader in the car rental sector in Argentina. But they came …
By Juan Ignacio Retta – CEO & Cofounder Good news! We are launching a new version of Seotronix. We have completely redesigned our logo and our entire corporate …
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