Our space for ideas. Content about SEO, content marketing, analytics and other key areas of the digital world.
The real pattern — answer blocks — that gets ChatGPT, Perplexity, and AI Overviews to copy your content word-for-word. Myths debunked with 2026 data and a step-by-step template.
Real SEO pricing ranges, what drives the cost, how to spot overpriced or underscoped proposals, and whether SEO is still worth it in the AI era.
The wave of fake OpenAI emails reveals a pattern: when a brand goes mainstream, criminals clone it. Why brand authority is your best defense.
A practical guide to Google Business Profile: how to create it, verify it, and what actually moves local ranking.
You have articles that rank, are well written… and AI still names others. Before blaming the content, check the date. In content marketing, freshness became one of the …
If you've been optimizing content to appear in AI answers, August left a signal worth reading: Google moved against manipulated content. Optimizing FOR AI is not the same …
When Reddit blocked AI crawlers, ChatGPT didn't run out of answers — it redirected its citations to official and government sources. AI doesn't reward those who live on …
With AI answers taking more of the screen, Google now gives you a button to remove your site from them. Before pressing it: for the vast majority of …
"I have a limited budget. Do I put it in traditional SEO or move it to GEO?" The usual answer online — 'do both' — only works when …
With OpenAI opening its Ads Manager and a new per-brand conversational agent format, many advertisers asked the same thing: does my organic work to show up in AI …
Google promised transparency on AI Overviews and half-delivered. After eight weeks of data, the SEO community's conclusion is uncomfortable: the report shows numbers, but those numbers mislead if …
Until recently, if someone asked whether your TikTok content helped your Google presence, the honest answer was 'you can't measure it.' Google's new platform properties in Search Console …
You're still #1, impressions are flat or up, but clicks are dropping. It's not a measurement error or a penalty — it's an AI Overview answering the query …
You have the most complete article in your niche, yet ChatGPT and Perplexity cite others. The reason isn't quality — it's how extractable and verifiable your content is. …
Over the past year, artificial intelligence has taken center stage in search engines. When all content sounds the same, attention shifts toward those who dare to show an …
2025 made it clear that SEO is undergoing a profound transformation: AI Overviews reshaped the SERPs, core updates caused unprecedented volatility and experience metrics became decisive. We review …
Every day, millions of people no longer search on Google… they chat with an AI. And many of those conversations end in real clicks to websites that know …
MSK Latam is an educational platform with hundreds of medical training courses across Latin America. It had excellent content… but less than 30% of its site was indexed. …
Leaf Latam is a sustainability consultancy focused on construction and architecture projects, advising on and designing buildings that pursue certifications such as LEED, EDGE and WELL. In one …
A case study on how Seotronix used SEO and WPO to cut Language On Schools' load time and site weight, lifting PageSpeed scores and driving stronger organic visibility …
SBS is a bookstore and publisher with 27 years of experience in the Peruvian market and a presence in Brazil, Argentina and Bolivia. In 9 months of campaign …
In the digital era, where online presence is vital for the success of any company, Search Engine Optimization (SEO) has become an indispensable tool to improve the visibility …
Achieving $1 million in monthly sales is a significant milestone for any e-commerce business. This guide is designed to help small to medium-sized e-commerce businesses navigate the complex …
For businesses operating on platforms like Shopify or in other ecommerce platforms, to increase your revenue you’ll have to do more than just technical tweaks. It’s about understanding …
Google Bard is a new artificial intelligence chatbot that has the potential to revolutionize SEO. Bard is trained on a massive data set of text and code, including …
Do you want to make the leap to international markets with your business? If so, then you need to implement an international SEO strategy. In this type of …
If you have an online store, you should already know that SEO for ecommerce is one of the most effective strategies to position yourself and attract potential customers …
Did you know that 75% of search engine users never go past the first page of Google results? SEO is the key that helps real estate businesses stand …
Are you about to migrate from web design? Don’t lose your positioning! Today it is very common to change web design and lose traffic and positions by not …
Billabong is a company with a presence in more than 25 countries. We started working with Billabong Argentina at the beginning of 2022 and after a little more …
In this new era of digital marketing, online business has become very popular and fundamental to economies. Companies that keep up with the times invest in engaging content …
If you have a company that sells a product or service, it is important that it occupies the first places in Google in order to be competitive. For …
From the user’s point of view, voice searches are the way to interact with different electronic devices, through human language. It uses speech recognition technology to process information …
SEO copywriting involves merging technical, literary and informative elements to satisfy a heterogeneous “audience”: Google’s algorithm, our potential clients and niche peers, but why is it important to …
What are you waiting for to revolutionize your digital strategy? Do like Rentacar! Rentacar is an undisputed leader in the car rental sector in Argentina. But they came …
By Juan Ignacio Retta – CEO & Cofounder Good news! We are launching a new version of Seotronix. We have completely redesigned our logo and our entire corporate …
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