WPO — Page Speed

Slow site, low sales: optimize your speed and grow again on Google

We optimize your site's speed and performance with WPO strategies that improve the user experience, lift your metrics and your rankings, making your business more profitable.

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Is your site loading slowly?

Speed directly affects your rankings

Loading speed is a crucial factor for SEO and conversion. A slow site means lost traffic, less user trust and a drop in sales. In an environment where every second counts, improving speed is a key competitive advantage.

WPO
We apply it ourselves too

100/100 on PageSpeed Insights

We practice what we preach: our own website was optimized to the same WPO standards we implement for clients. We went from metrics that hurt the experience to a perfect 100/100 score, and we keep it there with ongoing updates.

We don't just talk about speed. We make it happen.

Test it yourself
100
Speed specialists

100+ optimization projects

We've delivered over 100 web optimization projects for ecommerce, media outlets and high-traffic brands. We have a specialized technical team and proven processes that guarantee real gains in speed, experience and rankings.

One of our leaders is Saúl Ramírez, a Web Performance Optimization expert with more than 4 years on the team, who drives every implementation with a focus on measurable results.

Saúl Ramírez
Saúl Ramírez — WPO Expert
Speed · Experience · Conversion

Why is WPO so important?

It improves the user experience

Smooth, frictionless browsing builds trust, holds attention and increases the chances of users completing their goal. A fast site reduces bounce and speeds up the purchase decision.

It improves your Google rankings

Fast, useful results are a ranking factor. If your site loads slowly, the crawler can't scan it properly and ranks it lower.

It improves your ad campaigns

There's no point attracting traffic if your site isn't ready to receive it. A slow page wastes clicks and ad budget.

How we approach WPO

A clear, measurable process

1

Initial audit

We assess your site's current performance and identify areas for improvement.

2

Custom action plan

We design a strategy tailored to your needs and goals.

3

Technical implementation

We optimize code, images, servers and more to boost speed.

4

Monitoring and adjustments

We keep a close eye on results and make ongoing adjustments to maintain and improve performance.

Technology

We adapt to every platform

If you're happy with your current web provider, we adapt 100%. And if you're unsure, we advise you to find the one that best fits your ecommerce.

VTEX

VTEX

Magento

Magento

Shopify

Shopify

WooCommerce

WooCommerce

Tiendanube

Tiendanube

Other platforms

Other platforms

Frequently asked questions

We answer your questions

You might notice it if users leave without interacting, if it's slow to load on mobile or if tools like PageSpeed Insights or Search Console flag alerts. We run a free initial audit to detect these issues.

Yes, and increasingly so. Google treats speed as a ranking factor, especially since Core Web Vitals. A slow site can lose visibility to faster competitors.

A big one. One extra second of load time can cut your conversions by 7% to 20%. If you run an online store or generate leads, you lose opportunities every time your site lags.

Depending on the site, the first results can appear within weeks, with continuous improvements over the long term.

Image optimization, code cleanup, lazy loading, server improvements, compression, cache management, reducing unnecessary scripts and more. We cut load times without compromising design or functionality.

Not necessarily. In many cases you can improve a lot without changing the design. If the technical foundation is very heavy or poorly structured, it can sometimes be worth redesigning with a lighter architecture.

Google PageSpeed Insights, Lighthouse, GTmetrix, WebPageTest and Search Console. We also assess real user experience with metrics like LCP, FID and CLS.

You can, but it's not advisable. A slow site wastes budget: you pay for clicks that don't convert. Optimizing before scaling campaigns is key.

Let's talk!

Book a free meeting and let's make your site load faster and sell more.

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