In this new era of digital marketing, online business has become very popular and fundamental to economies. Companies that keep up with the times invest in engaging content to generate interest and attract buyers. However, what was once intended to be quality content often turns into thin content.

Because of this, many marketing business owners are frustrated by the results. So, how to better position your website in Google and make sure it doesn’t fall into Thin content and get penalized by Google?


What is Thin Content and what is its importance?

The term Thin content is used to describe content of low quality or value, something that visitors often reject. Almost always, this problem is presented in Web platforms and Blogs, which is a challenge to create attractive, useful and easy to read content, a key point for other digital marketing strategies such as SEO and advertising campaigns on Google or social networks.

Remember that content is not only text, but also images, headings, videos, graphics, etc. Moreover, it is not enough to “fill spaces”: it is vital to create content that meets users’ needs by answering their questions. This way, your website will be more eye-catching and will attract more and more people.

Types of Thin Content

There are several types of thin content that turn out to be useless pages due to their low quality. Some examples are as follows:

Automatic Content

This type of content is generated automatically by various web engines or programs. But it is easy for Google to detect, as it usually has spelling mistakes, poor translation quality and/or inconsistency.

Content Duplicate

The algorithm easily detects plagiarism, so it is not advisable to use it at all. Besides being unprofessional and even illegal, you should not include it just to improve SEO strategy, as your site is at risk of being penalized.

Doorway” pages

In a “doorway” page, the keywords of a Web site are placed many times and without sense, with the purpose of redirecting users to the page and making excessive use of keywords.

Make sure your content is fresh and original, but above all, of high quality. They give your website an incalculable value, which will attract many users and could even generate loyalty on their part, choosing your blog as a source of information to which they frequently resort.

How to detect if your web content is duplicated?

The practice of duplicate content or plagiarism is widespread on all platforms, although it is specifically penalized by Google.

For example, if a content does not provide relevant and different information to what already exists on the web, Google will not accept it. Likewise, it is classified as “duplicate” when the same subtopics and paragraphs are copied and rewritten from another part of the site, even if they are slightly adapted.

Now that you know a little about how your page can be duplicated, here are some tools that will help you avoid Thin content.

  • Watch your Web. You can use Google Webmaster to search, Screaming Frog or SEMRush to detect errors in your content.
  • Test the contents of other sites. To find out if other sites duplicated your content, you can check it using Google, Hive Digital Duplicate Content Tool, Plagiarism Checker or Site Liner, among other options.

If after a long research you notice that your contents are duplicated, we recommend you to modify and update them. Otherwise, Google may crawl your site and penalize it by not allowing it to appear on the first search pages.

Recommendations to avoid Thin Content

With all this we have seen, the question arises: What can I do to protect my Website from Thin content? The ideal is to rewrite or expand the existing content on your page. For this, we recommend you to generate a strong content strategy and research again on these topics, update them and extend them; preferably more than 500 words, since they will have a better positioning and Google will reward it.

Of course, it is not an easy task to create new, eye-catching and useful content, but the more original and unique it is, the better positioning you will have and as a result, more sales. In addition, you will gain the reader’s trust, which will lead them to recommend your product and service to others.

You have the great opportunity to make your business grow extraordinarily and improve the organic positioning (SEO) and content of your website. For this and more, we are here to help you!