From the user’s point of view, voice searches are the way to interact with different electronic devices, through human language. It uses speech recognition technology to process information in milliseconds and return a result.

Mobile devices have had voice search technology since 2011 with the birth of Siri for iOS, and later with the launch of Google Now for Android.

How do voice searches work?

An algorithm called Automatic Speech Recognition (ASR) is the technology that allows humans to use their voices to talk to an interface. It interprets human language into bits for the computer to process the search, then the search algorithm provides the first result, and then translates it into speech with TTS (Text To Speech) technology.

Simply put, we make a query, an algorithm translates that query into machine language, the machine language is converted into a search, and the search engine returns the first result.

It sounds simple but it is not. After more than a decade of training with over hundreds of millions of queries made by users, this algorithm is getting better every day and is now able to detect your voice, language, gender and even your mood.

Why are voice searches important?

Virtual assistants such as Google Home or Siri are beginning to gain popularity and take a place in homes. Many people, regardless of age, choose this type of system to have a centralized control of different functionalities of the house.

Among the many options they offer, we can mention the control of lights, blinds and smart appliances, select music or podcasts to play, listen and send text or voice messages; set alarms, reminders or timers as well as make queries via the Internet.

It is still a relatively new system and may not sound like a definitive solution at present. However, we can observe that there are already users who adopt them in their routines from an early age and therefore “teach” the systems to provide increasingly accurate answers, thus assisting in daily actions such as what to wear depending on the weather, finding out where a certain place is or where to make a certain purchase.

Taking into account this scenario, voice searches will play a leading role in a very short time, so it is ideal to start producing publications and articles optimized for this particular format. Here are seven tips on how to do it:

7 Keys to keep in mind

Create content according to search intent

Producing articles that truly respond to user queries is a priority in any SEO strategy.

For example, if you ask the attendee “What is the best car insurance company in Argentina?”, you will surely come across this article. Then, one of the keys is to solve the questions that users continuously ask themselves when searching for a product or service on Google.

In other words, it is not only important to create content, but also to explore what content users are looking for and how to satisfy those responses.

Semantics of voice searches

In this type of search, the user uses more words than in a written search. It is a more conversational and less direct interaction.


Long-tail keyword

Unlike text searches – which are more directly stated – voice searches involve “spoken” queries. Therefore, “long tail” keywords, or long tail keywords, which by nature are more complex and/or descriptive, are mostly used. Let’s see what a typed vs. voice search on the same topic might look like:

Example of keyword short tail: florist Buenos Aires

Example of long tail keyword: What is the best flower shop in Buenos Aires?

Local SEO

Having a presence in Google My Business is essential, as this service allows you to offer all the information about your business, making it more accessible to customers and boosting localized GEO searches.

Structured data provides information about your site and the classification of its content, making it easier for search engines to find, interpret, organize and display it in the best possible way to users.


Definitely, your business should be on Google My Business and use structured data, in addition to having a local SEO strategy.

Voice search idioms

Understand your audience, speak like them. It is essential to take into account the idioms, the way your audience communicates to talk about your product or service.

For example, your audience may use an anglicized term to refer to your business contact center and call it a Call Center instead of “customer support”.

Experience in mobile version

Mobile devices are the future of search, and that also includes voice searches. Being ready with a mobile-friendly website is a good SEO practice that should not be ignored.

To be in the first place

Unlike typed searches, which show advertising results (Google Ads) and ten organic results on the first page, voice searches only show you the first place. In other words, to appear in a voice search, it is necessary to be in the first search result for that query, organically.

Why is voice search important for my business?

As mentioned above, voice searches are an emerging trend, with more than 30% of searches being for the purchase of products and services. But also keep in mind that they are not the definitive answer to an SEO strategy, but rather part of an overall vision for positioning your site on the Internet.