What did we achieve?

  • We reduced the site's load time from 1.7 seconds to 0.9-1.1 seconds.
  • We reduced the site's weight from 1.99mb to 688kb.
  • We optimized the site's performance according to PageSpeed Insights, from 48 to 88 points on mobile and from 91 to 100 points on desktop.
VariablesBeforeAfter
Load time1.7 seconds0.9 – 1.1 seconds
Site weight1.99mb688kb
File requests64 requests30 requests
LCP1.3 seconds677 milliseconds
TBT182 milliseconds0 – 15 milliseconds
CLS0 0

About Language On Schools

Language On Schools is an English school designed for those looking to learn the language through immersion. With locations in several cities across the United States, it attracts students from all over the world who want to experience a transformative education.

Its mission is clear: "To inspire people to reach their professional and personal goals in learning English, in a comfortable and motivating environment.". With experienced and creative teachers, the school offers classes that build the structures of the English language and promote practical language proficiency. In addition to in-person group classes, Language On Schools organizes activities inside and outside the classroom that encourage learning, teamwork, and provide a valuable cultural and educational experience for its students.

Project challenges and objectives

The Language On Schools website faced several key challenges. To stay competitive and meet the expectations of its global audience, it was crucial that the site be accessible from any device, easy to navigate, and able to provide all the information needed to convert visitors into students.

The main objective was to increase online sales of Language On Schools' courses, and to achieve this through SEO, we set out to:

  • Solve the site's technical issues.
  • Improve load speed across different devices.
  • Develop a content strategy that attracts potential customers and answers their questions about the courses.

Strategy implemented

Among the tasks we carried out, the following stand out:

Initial SEO Analysis

With all our clients, the first step is to understand the state of the site at a technical level, analyze its competitors, define an ideal audience, and develop a study of the keywords to rank for. With this, we build an action plan for the entire project.

Load speed

We focused on solving issues with speed, mobile-friendliness, and user experience. The key actions included:

  • Cache activation: We used the WP Rocket plugin to optimize various aspects of the site's performance.
  • Lazy loading of images: Images load only when they are visible, which reduces load time.
  • Link and DNS prefetching: These techniques improved perceived load time by preloading pages and external services in the background.
  • Font preloading: Fonts were loaded in advance to reduce response time.
  • CSS and JS optimization: The CSS and JS files were compressed and their loading optimized, which resulted in a significant improvement in the site's load time.

On-Page Optimizations

We implemented improvements to internal linking, generated and implemented structured data, and corrected titles and descriptions to align them with SEO best practices.

Content optimization

We developed a Digital PR strategy and created relevant content for the blog. We also implemented FAQs by category and on primary pages to improve the user experience and answer visitors' most common questions.

Results

We achieved great results, which demonstrated the positive impact of the optimizations carried out:

Before and after – Page Speed Insights data for smartphones

Before and after – Page Speed Insights data for desktops

Conclusion

The Language On Schools case demonstrates how a well-implemented SEO strategy can transform a website, improving both its performance and its ability to attract and convert customers. The technical and content optimizations not only solved the initial problems but also significantly boosted traffic and conversions.

Do you want to replicate this success in your business?

At Seotronix, we want to help you reach your goals. Contact us today to get started.