Web Performance Optimization Service
Slow site, low sales: optimize speed and grow again on Google
At Seotronix, we optimize your site’s speed and performance by applying WPO strategies that enhance user experience, improve your metrics and Google rankings, making your site load faster and your business more profitable.
Is your website loading slowly and affecting your Google rankings?
Loading speed is a crucial factor for SEO and user conversion. A slow site can mean loss of traffic, lower user trust, and a drop in sales. In a digital environment where every second counts, improving speed is a key competitive advantage.
We apply it too
At Seotronix, we lead by example: our own website was optimized under the same WPO standards that we implement for our clients.
In the past, we had load metrics that affected user experience and overall performance. Today, thanks to our own strategies, we achieved a perfect score of 100/100 on Google PageSpeed Insights, and we maintain that level with continuous updates.
We don’t just talk about speed. We make it happen.
Specialists in loading speed
At Seotronix, we have completed over 100 web optimization projects for ecommerce, media, and high-traffic brands. We have a specialized technical team and proven processes that guarantee real improvements in speed, user experience, and rankings.
One of our leaders in this area is Saúl Ramírez, an expert in Web Performance Optimization with over 4 years on the team, who leads each implementation with a focus on measurable results.
With Seotronix, you don’t just make your site load faster—you turn its performance into a competitive advantage.
Success stories
Billabong
Seotronix accompanied Billabong Argentina during their web migration, working to avoid losses in positions and sales. We accompanied the process with an SEO strategy, and we’re already leading top positions for specific important keywords to the client in terms of sales.
+40%
Non-branded traffic
3 thousand
New customers
25
Scaled positions
Speed
Experience
Conversion
Why is working on WPO so important?
- Improves user experience: Smooth, intuitive and frictionless navigation builds trust, retains attention and increases the chances that the user will achieve his or her goal (buy, register, contact you). A more agile site reduces abandonment and accelerates the purchase decision.
- Improve your positioning in Google: Fast and useful results are ranking factor for Google.
If your site loads slow, the robot does not scan it well and ranks it lower. - Improve the performance of your ad campaigns: There is no point in attracting traffic if your site is not ready to receive it. A slow page wastes clicks and advertising budget.
How do we work on WPO at Seotronix?
Initial Audit
We evaluate your site’s current performance and identify areas for improvement.
Personalized Action Plan
We design a strategy tailored to your needs and goals.
Technical Implementation
We optimize code, images, servers, and more to improve speed.
Monitoring and Adjustments
We closely monitor the results and make continuous adjustments to maintain and improve performance.
We adapt to all platforms
No matter what it is, our programmers dominate:
VTEX
Magento
Shopify
WooCommerce
Other platforms
If your team works comfortably and you like your current web provider, we adapt 100%.
If you have doubts or think that another platform would be better,
will advise you to find the one that best suits your ecommerce.
Let’s talk!
Schedule a free meeting and learn how our team can boost your online sales.
You can also reach us at:
Frequently asked questions
You can notice it if users leave without interacting, if it takes long to load on mobile devices, or if tools like PageSpeed Insights or Search Console show performance alerts. At Seotronix, we perform a free initial audit to detect these issues.
Yes, increasingly so. Google considers speed as a ranking factor, especially since the introduction of Core Web Vitals. A slow site can lose visibility to faster competitors.
Very high. One extra second of loading can reduce your conversions by 7% to 20%. If you have an online store or generate leads from your website, you’re losing opportunities every time your site slows down.
Depending on the site, the first results can be seen within weeks, with continuous improvements over the long term.
Image optimization, code cleanup, lazy load implementation, server improvements, file compression, cache management, reduction of unnecessary scripts, and much more. The goal is to reduce load times without compromising design or functionality.
Not necessarily. In many cases, performance can be significantly improved without changing the design. But if the site has a very heavy or poorly structured technical foundation, sometimes it’s worth redesigning with a lighter, optimized architecture from scratch.
We use tools like Google PageSpeed Insights, Lighthouse, GTmetrix, WebPageTest, and directly monitor results in Search Console. We also assess real user experience through metrics like LCP, FID, and CLS.
You can, but it’s not recommended. A slow site wastes advertising budget: you pay for clicks that don’t convert because users leave before seeing your content or store. Optimizing before scaling campaigns is key to achieving better results.