An AI agent isn't a tool you switch on and it just works. It's another member of the team that develops over time, learns how the agency works, makes mistakes, corrects them and delivers more each month. At Seotronix we've had our own running for months. This is the story.
Catena is Seotronix's AI SEO Specialist. It's not a generic assistant: it's trained in the agency's way of working and has access to the tools a real senior SEO uses — Search Console, Analytics, Tag Manager, Ahrefs, DataForSEO, PageSpeed, SerpApi, Cloudflare DNS and the clients' site manager when appropriate.
The name is no accident. It's a nod to Catena Zapata, the Mendoza winery: like a good wine, the agent gets better with time — not through software updates, but through accumulated context. Every client worked on, every data point recorded, every interaction with the team refines it.
Weekly reports built manually, client by client, exporting from Search Console and pasting into a doc.
Technical audits that took two or three days per account.
Commercial diagnostics that arrived late or incomplete, and were sometimes lost by not making it to the meeting.
One-off research outsourced to separate tools and requiring hours from a specialist.
Metadata optimized bit by bit, on a "when there's time" basis.
Blog content that started with good intentions in January and by March no one was publishing anymore.
Weekly GSC report with Top 5 keywords and pages per client, week-over-week deltas and drop alerts.
Mon 9:30 ARCrawling, indexing, architecture, Core Web Vitals, hreflang, canonicals, sitemap and robots. Findings prioritized by impact, not 300-item lists.
Pre-diagnostic or deep diagnostic for prospects: profiling, keywords, competitors and GEO/AI presence, in a branded PDF for the meeting.
Same dayBatches of optimized titles and descriptions per client, with its own QA: desktop and mobile character counts, never claiming anything without a textual source.
Owner of the GEO / AI-applied-to-SEO pillar: builds the monthly list, sends it for approval, writes and publishes.
UptimeRobot connected natively: if a client's site goes down, it detects it and alerts the same day.
24/7On accounts iterating titles, it updates the CTR tracker every Monday and flags the ones that don't move after 2-3 weeks for a rewrite.
WeeklyAhrefs, DataForSEO and SerpApi when depth is needed: competitors, content gaps, live SERP and backlinks.
Weekly tracking of the main digital marketing news, with a focus on SEO: Google updates, SERP changes, AI, tools and trends. The agent shares the most relevant points through the team's general communication channels, such as Slack.
WeeklyMain point of contact. Prioritizes accounts, approves deliverables before they reach the client and defines data policies, access and general working criteria. Every sensitive configuration goes through him.
Coordinates day-to-day SEO operations. Prioritizes and assigns tasks, organizes work across specialists, reviews deliverables and makes sure each account advances according to the defined strategy and goals.
Supports the day-to-day management of accounts and works alongside the agent on SEO tasks. Coordinates client needs, provides context, reviews information and takes part in analysis, content and strategic decisions.
Go-to person for implementations and technical questions. Works with the agent on audits, indexing, architecture, performance, tracking and development changes that impact SEO.
A rule it respects: configuration or access changes → Nacho. Operational prioritization → Dani. Technical implementation → the assigned specialist. A client's drafts are private until approved. In Slack it takes part like any other person: it replies when mentioned and stays quiet when the conversation doesn't involve it. It doesn't create noise.
The pre-diagnostic → diagnostic → proposal workflow went from two to four weeks to happening in a single day. The agency shows up to the meeting with data, not promises — and that changes the sales conversation.
After years knowing we had to write about GEO but never getting to it, there's now a steady monthly cadence. On the first business day of each month the topic → brief → writing → publishing workflow kicks off.
Where outages used to be spotted when the monthly report arrived, today the alert lands the same day it happens. The reaction window dropped from weeks to hours.
Circuitos que corren 100% solos (reportes, monitoreo, alertas). Circuitos donde propone y un humano aprueba antes de que salga al cliente (metadatos, contenido). Y circuitos donde consulta cuando algo no cierra. Nada crítico se aplica sin revisión; todo lo repetitivo corre solo.
An AI agent isn't a tool. It's another member of the team that develops over time. Every client worked on refines it — like a good wine.
We didn't buy it off the shelf. It was built piece by piece, around how Seotronix works. That's the difference between using a generic assistant and having your own agent.
It runs on the latest models in the Claude family, with explicit reasoning when the problem calls for it.
More than 15 active integrations to work on real data.
Each SEO procedure (diagnostic, audit, keyword research, migration, CTR) is coded as a versionable skill that stays consistent across every account.
Each account has its own file, action plan, important URLs and measurement history. Nothing is lost between sessions.
It runs on OpenClaw, our agent runtime, with credentials isolated per service and auditable logs.
Cron jobs, scheduled heartbeats and responses over Slack and email. It doesn't need a human sitting there giving it orders to make progress.
We moved from 'each specialist has a ceiling of accounts they can handle' to a model where the repetitive work is done by an agent, and people focus on the decision, the client relationship and the fine implementation.
Catena is an internal case, but the logic carries over. Every business has a zone of repetitive, high-value tasks that today eats up hours. At Seotronix we design and build these agents tailored to the business.
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