SBS Librería: how we multiplied their clicks by 71% and their visibility by 153% with SEO

SBS is a bookstore and publisher with 27 years of experience in the Peruvian market and a presence in Brazil, Argentina and Bolivia. In 9 months of campaign we multiplied their clicks by 71% and their visibility by 153%.

What did we achieve?

Over the last 9 months of campaign, the average position in search engines improved from 18.2 to 13.4. Comparing year over year, the results were compelling:

• +71% growth in clicks.
• +153% growth in visibility.

About SBS Librería

SBS Librería y editorial has 27 years of experience in the Peruvian market and a solid presence in countries such as Brazil, Argentina and Bolivia. Its broad catalog and multi-country operation demanded an SEO strategy capable of scaling without cannibalizing content.

Project challenges and objectives

The challenge was to improve the rankings of an ecommerce store with a large volume of products and categories, organizing the architecture and boosting the pages with the highest purchase intent, in order to translate visibility into sales.

Strategy implemented

We applied a comprehensive ecommerce SEO strategy: technical and architecture optimization, work on product and category pages, content oriented to search intent, and experience improvements. We measured every step with a focus on clicks, visibility and average position.

Results

The average position improved from 18.2 to 13.4 in 9 months, with +71% in clicks and +153% in visibility year over year: sustained growth that consolidated SBS in the top results for its key terms.