What is SEO?
SEO web positioning is one of the four major branches in which we can separate digital marketing. The acronym SEO means ‘Search Engine Optimization’.
The acronym is a bit confusing, to clarify, we can say that it is the study and optimization of the search results thrown by Google and other search engines to the different queries of a product or service.
Here is an example: If you have a real estate business and its has an online website, our goal will be for the largest number of users to enter the site and consult about the rental or sale of any of our available properties.
Therefore our phrases of interest, that a person can use to find us, can be of the type “real estate agency in … [our city or neighborhood]” or “rental of properties in …”, etc.
Video: Inside Google
In the following video, a Google expert (Matt Cutts) explains the process carried out by the search engine each time a user uses it.
Título: How Search Works
Official Google Youtube Channel.